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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Battling “Bintimidation”

While scratch-off sales were up 13% year-over-year, the gains were coming from the higher price point games. We worked with the Hoosier Lottery to leverage the Six Pillars of Success to attract new and lapsed players and reverse declines in lower priced games maintaining overall profitability.
Jul 22, 2015

Using IGT’s Six Pillars of Instant Success to Battle “Bintimidation” and Attract New Lottery Players