Enhance Your Lottery Experience with Brightstar Digital Solutions

From thrilling eInstants to dynamic digital draw games, our Player Marketing Services team knows how to spark engagement, ignite player excitement, and fuel sustainable growth. Backed by award-winning web and mobile solutions, our cutting-edge digital lottery systems and data platform empower lotteries to elevate their retail and digital strategies for unparalleled success.

iLottery Game Screen on Mobile Phone
Games
Our iLottery Games Have Your Player Needs Covered!

From an extensive portfolio of eInstants to exciting digital draw games like Cash Pop, Keno, and Fast Play, we’ve got something for every player.

Explore Our Digital Games
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Player Marketing Services
Maximizing Player Engagement and Growth Through Expert Marketing Services

Our team of experts provide a host of marketing and operational services designed to grow a lottery’s business and responsibly meet its needs. 

Discover our Specialized Product Services
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Web & Mobile Solution
Transform Visits Into Responsible Sales

Our all-in-one front-end platform, provides a seamless experience for players across web, mobile, and social channels.

Learn About Web & Mobile Solution

iLottery Showcase

Play our latest eInstant games, see games in development, and explore marketing kits, case studies, and news—all in one place!

  • Explore Regionalized Content
  • Play One of 180+ eInstant Games
  • Watch Game Videos
  • Download Marketing Assets
  • Discover our Draw Games Portfolio
Visit the iLottery Showcase
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Visit the iLottery Showcase
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Data and AI

Innovative data-driven approach helps lotteries gain powerful insights by tracking, analyzing, and modelling player behaviors, sales trends, and marketing performance across all channels while complying with AI corporate governance & ethical usage throughout our products & services.

Learn About Digital Data & Insights
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Game Management Portfolio

We partner with lotteries to craft data-driven, market-aligned portfolios that captivate players and maximize value.

Discover the Digital Platform
Case Studies

Success in Action

Discover how our approach to games, player marketing services, and portfolio management delivers measurable impact. Explore real-world examples of success through the expertise and dedication of our team.

Explore Case Studies
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Explore Case Studies