Back to Menu
Back to Menu
What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

Back to Menu
Back to Menu
Search Brightstar Lottery

Retailer Wizard

Providing the tools retailers need to manage lottery

Retailer Wizard is an interactive, lottery-branded platform that equips retailers with everything they need to manage and grow their lottery business. It highlights opportunities and drives key actions to boost sales and streamline lottery management.

  • Drives specific actions necessary to grow sales
  • Simplifies management of the lottery category
  • Alerts notify retailers of potential revenue-draining situations and enable them to take immediate corrective action
  • Strengthens two-way communication between a lottery and retailers

Sales Wizard

Lottery-specific sales force automation tool

Sales Wizard is the leading lottery-specific sales force automation tool, available as both a mobile app and a website. Designed for efficiency, it equips sales teams with actionable insights that fuel productivity and trigger impact at every retail touchpoint.

  • Focused, actionable insights for strategic planning
  • Sales representatives can proactively address opportunities and challenges during each retail visit.
  • Macro and micro views of the retail environment: Sales data and inventory are available at both the individual retail level and across the entire network for insightful analysis.
  • Mobile-friendly design provides on-the-go access to real-time data, reducing paperwork and administrative tasks

With Sales Wizard, your team spends less time in the office and more time driving sales in the field.

Order Wizard

Predictive ordering for sales growth

Order Wizard is an intelligent, proactive ordering system that ensures retailers always have the best-selling games in stock, preventing lost sales due to out-of-stock situations.

  • Increases sales by leveraging predictive ordering profiles and real-time inventory monitoring.
  • Optimizes instant-game mix and ensures planogram compliance.
  • Maximizes new-game launches by referencing historical performance data.

With Order Wizard, retailers are always prepared and equipped to meet player demand.

Learning Wizard

Flexible, interactive training for retailers

Learning Wizard is an interactive, web-based training tool that provides retailers with a convenient and customizable way to train their staff in lottery operations.

  • Accessible anytime, anywhere, enabling retailers to complete training at their own pace
  • Lottery-branded and customizable to meet the specific needs of each lottery
  • Tracked and reportable training, ensuring that retailers stay on top of their learning progress
  • Corporate-account advantage: Training tailored to the complex needs of key accounts, consolidating all lottery-related training in one location

Learning Wizard ensures retailers are knowledgeable and prepared, enabling them to excel in the lottery business.