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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Bringing Digital Enhancements to New York’s Scratch-Off Games

The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players and give them new and exciting ways to win.
Sep 16, 2019
The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players.

A digital-focused enhancement to the traditional scratch product can prove successful in engaging both new and core scratch players.

The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players.