Back to Menu
Back to Menu
What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

Back to Menu
Back to Menu
Search Brightstar Lottery
Case Study

iLottery Love Fever Case Study

Read how our player marketing services team successfully launch new eInstant games with North American lotteries.
Sep 06, 2024
Lover Fever logo

Key Takeaways

 

  • Engaging promotions leveraged seasonality, playing an important part of these successful lotteries’ marketing calendars
  • With diverse marketing in multiple markets, Cupid pointed his arrow at players with a sweet spot for love and entertainment
  • Promotions celebrated Valentine’s Day and showcased the many engaging facets of iLottery
Lover Fever logo