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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Providing VIP Treatment in the Garden State

New Jersey players enjoy being part of the valuable VIP Club, home to Million Dollar Replay, Lottery Bonus Zone, and Second Chance Scratch Off.
Feb 24, 2023
New Jersey Lottery logo on a backdrop of the Statehouse referencing Brightstar Lottery's success with NJ Lottery VIP Club.

Key Takeaways

 

  • The New Jersey Lottery offers players complimentary membership in their valuable VIP Club
  • The VIP Club is the home to two popular New Jersey Lottery Scratch-Off Game second chance programs, Million Dollar Replay and Lottery Bonus Zone
  • Other offerings include jackpot alerts; daily winning number emails; personalized notifications; exclusive VIP Club sweepstakes and opt-in drawings

 

 

The New Jersey Lottery

 

  • The New Jersey Lottery Commission relies on Northstar New Jersey for all sales and marketing planning and execution including draw-based and instant games portfolio management, sales force management, retail executions, promotions, sponsorships, advertising, and brand management.
New Jersey Lottery logo on a backdrop of the Statehouse referencing Brightstar Lottery's success with NJ Lottery VIP Club.