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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Re-engaging the Current Playerbase

We work with the New Jersey Lottery to leverage the popularity of poker to increase affinity and re-engage the current playerbase
Jul 22, 2015

Using IGT’s Six Pillars of Instant Success to re-engage the current playerbase