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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Strategies for Minimizing Out-of-Stock at Lottery Vending Machines

Through taking action and tracking Out-of-Stock percentage at IGT Lottery vending machines, two jurisdictions utilized sales rep tactics, reporting, and retailer engagement to improve the player experience and increase sales.
Feb 14, 2024
Purchasing an instant ticket at a vending machine
Purchasing an instant ticket at a vending machine