Careers Investors Contact Us
Back to Menu
Who We Are

We're shaping the future of global lottery.

Explore Who We Are
Our Story

To understand where Brightstar is going, you really need to know where we came from.
Leadership

We've brought together a team of proven leaders to provide expertise and value to all our customers worldwide.
Careers

We didn’t become a global leader in lottery without hiring brilliant people. Come be a part of the future we’re building.
Values

Values that shape our culture.
Back to Menu
What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

Explore What We Do
Our Integrated Solution
OMNIA™

A fully-integrated solution that seamlessly unites retail and digital lottery channels.
Our Technology Solutions
Retail Solutions

Lottery vending, terminals and other best-in-class solutions.
Digital Solutions

Web and mobile solutions, digital systems and data platform.
Systems

A highly-configurable suite of lottery systems and applications.
Our Games & Services
Games

A portfolio of games that bridges retail and digital channels.
Instant Ticket Services

An end-to-end supplier of world-class instant games and services.
Back to Menu
News and Insights
Explore News and Insights
News Releases

Read about our efforts to drive gaming innovation, support our customers, and promote the industry worldwide.
Insights

Articles, features, stories, special reports, and videos to help lotteries grow and modernize.
Awards

We're proud of our long history of award-winning innovation and leadership.
Case Studies

Our case studies offer insights and examples of successful solutions from our lottery partners.
Events

Helping you stay ahead of the curve by connecting you with industry experts and the latest innovations.
Back to Menu
Global Sustainability

Committed to People, Responsibility, Community, and Environment

Explore Global Sustainability
Valuing and Protecting Our People

Generating equal opportunities and fostering a safe and inclusive work environment.
Advancing Responsibility

Operating with integrity, promoting positive play, and protecting our people, products, and processes.
Supporting Our Communities

Making a positive impact through corporate and employee-driven community programs.
Fostering Sustainable Operations

Growing with our supply chain, engaging our customers, and caring for the environment
Search Brightstar Lottery
Careers Investors Contact Us
Case Study

Supporting Draw Game Growth with Targeted Promotions

Draw games are a cornerstone of the lottery portfolio, but require continued support to sustain long-term success. The New Jersey Lottery supported Cash Pop™ with a mix of promotion and advertisement, leading to significant sales growth.
May 27, 2021

Mature draw games can be reinvigorated through strategic investment – both to the game itself through prize matrix enhancements and value-add features, and in support of it through advertising and promotions

Download Case Study

Related Items

Case Study | Oct 29, 2024

iLottery Localized Games Case Study

We help lottery partners launch bespoke games and promotions that are meaningful in their local markets.
Case Study | Oct 9, 2024

Optimizing Lottery Sales Rep Efficiency in New Jersey

By restructuring sales territories and utilizing IGT’s Sales Wizard automation tool, Northstar New Jersey successfully implemented a tailored approach for high-performing retailers.
Case Study | Sep 6, 2024

iLottery Love Fever Case Study

Read how our player marketing services team successfully launch new eInstant games with North American lotteries.