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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Using In-Lane Sales to Expand the Lottery Footprint

Selling lottery products in-lane offers the opportunity to not only expand the lottery footprint, but also drive incremental sales from customers who may not have otherwise considered a lottery purchase. See how two retail chains in Texas have started selling lottery in new and exciting ways.
Feb 25, 2021

New avenues for retail expansion are vital to lottery’s long-term success, and in-lane transactions have long been considered a key growth opportunity.