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Who We Are

We're shaping the future of global lottery.

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Our Story

To understand where Brightstar is going, you really need to know where we came from.
Leadership

We've brought together a team of proven leaders to provide expertise and value to all our customers worldwide.
Careers

We didn’t become a global leader in lottery without hiring brilliant people. Come be a part of the future we’re building.
Values

Values that shape our culture.
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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Our Integrated Solution
OMNIA™

A fully-integrated solution that seamlessly unites retail and digital lottery channels.
Our Technology Solutions
Retail Solutions

Lottery vending, terminals and other best-in-class solutions.
Digital Solutions

Web and mobile solutions, digital systems and data platform.
Systems

A highly-configurable suite of lottery systems and applications.
Our Games & Services
Games

A portfolio of games that bridges retail and digital channels.
Instant Ticket Services

An end-to-end supplier of world-class instant games and services.
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News and Insights
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News Releases

Read about our efforts to drive gaming innovation, support our customers, and promote the industry worldwide.
Insights

Articles, features, stories, special reports, and videos to help lotteries grow and modernize.
Awards

We're proud of our long history of award-winning innovation and leadership.
Case Studies

Our case studies offer insights and examples of successful solutions from our lottery partners.
Events

Helping you stay ahead of the curve by connecting you with industry experts and the latest innovations.
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Global Sustainability

Committed to People, Responsibility, Community, and Environment

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Valuing and Protecting Our People

Generating equal opportunities and fostering a safe and inclusive work environment.
Advancing Responsibility

Operating with integrity, promoting positive play, and protecting our people, products, and processes.
Supporting Our Communities

Making a positive impact through corporate and employee-driven community programs.
Fostering Sustainable Operations

Growing with our supply chain, engaging our customers, and caring for the environment
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Your AI Playbook

Our AI experts are dedicated to turning your ambitions into reality through delivering solutions that align with your vision and drive meaningful results. With over a decade of experience in advanced AI tools and technologies, we’ve crafted a proven playbook designed to ensure exceptional outcomes:

  • Craft AI strategies that perfectly align with your goals, amplifying their impact through purposeful integration.
  • Leverage AI to tackle complex business challenges, streamlining operations and maximizing efficiency.
  • Uncover significant opportunities for AI to create value that resonates with your players and drives organizational growth. 
  • Manage AI integration with a scalable, future-ready approach, ensuring seamless execution tailored to your unique needs.
  • Uphold the highest standards of compliance and risk management, offering solutions that illuminate a responsible and innovative path forward.
Team presentation

Fueling AI with Data

Data is the lifeblood of innovation. To power meaningful AI solutions, you need a strong foundation built on these essentials: 

  • Collecting, cleaning, and organizing accurate, unbiased data
  • Harnessing analytics and player insights to stay ahead of trends
  • Personalizing player experiences, optimizing marketing efforts, and predicting game performance with precision

Our cloud-based Player Data Platform (PDP) provides all this—and more—offering a seamless path to data-driven decisions and player-focused growth. 

Generative AI and the Next Frontier

Generative AI is revolutionizing possibilities. With the right foundation in place, lotteries can unlock breakthrough applications, such as conversational AI for real-time player support or sentiment analysis to optimize engagement.

Brightstar continue to use AI by:

  • Revolutionizing game design with innovative approaches
  • Delivering fresh formats that redefine player experiences 
  • Fine-tuning prize structures to ensure engaging and rewarding gameplay
  • Using machine learning to push boundaries in innovation 
  • Pioneering the future of lottery advancements through cutting-edge technology