Loyalty
Our loyalty solution offers lotteries the ability to create their own programs using our flexible Brightstar Command platform. Players can earn points by registering, logging in, making deposits, and playing games. Lotteries can create player loyalty levels with their own rules and calculation methods. Additionally, because the loyalty program is hosted in Command, lotteries have access to our player account management module or can use their own.
Features include:
Flexible Triggers
Numerous types of actions that will trigger various types of awards, including points, vouchers, and cash prizes
Ease of Creation and Management
Enables promotions to be created, edited, cloned, and reused by system administrators, fueling operational efficiency
Secure Communication
Notifications can be triggered by events or sent instantly on demand to individual players and groups via email, SMS, or push notifications.
Applicability Control
Target customized segments, groups, and VIP players for specific marketing campaigns and promotions.
Automation
Provide as much automation as possible to eliminate manual effort and errors.
Analytics
Promotion performance and insights that illuminate how to optimize results.
Players earn and redeem points through a configurable and flexible loyalty points program, which adds to a player's loyalty balance when a qualifying action is completed. Additional limited-time campaigns can be layered into the program to earn extra points. Players can use their points for free lottery tickets, vouchers, bonus cash, and merchandise, all available with simple integrations.
Powered by Brightstar Interface and Mobile Lottery Solution, players will find it convenient to redeem points for lottery products.
