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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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What We Deliver

  • Mobile optimization to support all devices, ensuring compatibility with the latest advancements.
  • Clean, modern designs that captivate players and encourage engagement.
  • Personalized user experiences driven by insights and data for maximum player satisfaction.
  • Accessibility compliance that ensures an inclusive experience for every player.
  • Flexibility and adaptability to grow and evolve with your lottery's needs.

A Seamless Digital Ecosystem with Intuitive User Interface (UI)

Our iLottery front-end solution includes a responsive mobile app and web portal designed for all devices. This ensures a smooth player experience, no matter how they connect.

  • Built to attract all demographics with user-friendly design.
  • Tailored interfaces for web and mobile apps to leverage each platform’s strengths.
  • Consistent navigation and accessibility across all screen sizes.

We design interfaces with players in mind—simple enough for first-time visitors and powerful for experienced users.

  • Fast, intuitive navigation that reduces friction in completing desired actions.
  • Dynamic content management that ensures real-time updates without tech support.
  • Fully optimized for operating systems to guarantee compliance with platform guidelines.

Continuously Optimized for Innovation

Our designs evolve alongside technology and player behavior. Whether it's through prototyping, user testing, or analytics, we ensure that each update enhances usability, engagement, and success for your lottery.

 

Key Priorities for Success

  • Responsiveness – Over 75% of players access via mobile. Our design ensures flawless adaptability to every device and screen size.
  • Convenience – Seamless functions make gameplay easy, from deposits to ticket purchases.
  • Personalization – Unique player preferences are at the core of every design, creating tailored user journeys.
  • Accessibility – Meet global accessibility standards to welcome players of all abilities.
  • Analytics – Gather actionable insights to predict, adapt, and optimize for evolving user needs.