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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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A highly-configurable suite of lottery systems and applications.
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A portfolio of games that bridges retail and digital channels.
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An end-to-end supplier of world-class instant games and services.
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Case Study

Expanding Lotto Games with New Player Value

Jackpot-style state Lotto games are cornerstones of lottery product offerings. Learn how states like Colorado have used new play enhancements and product evolutions to provide players new levels of value in their Lotto game experience.
Feb 25, 2021
Customer Success Consumer Trends

Key Takeaways

 

  • To reverse downward sales trends, many states are increasing the price point of their in-state Lotto games from $1 to $2, and providing players with attractive value propositions in return.
  • $2 Lotto represents a refresh of a flagship Lottery product and has seen sales success in several jurisdictions including Colorado and Indiana.
  • Our Sales Development team works with lotteries offering a $1 Lotto game to identify opportunities for growth and potential enhancements to maximize sales and profitability.
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