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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Looking to the Future with 2025’s Lottery Trends

Feb 26, 2025
Consumer Trends
5 Trends Driving Lottery Growth title page

Meet Sarah and Carlos, two players experiencing a whole new world of lottery play. Sarah wakes up, checks her lottery app, and with a quick tap, she’s playing a show-themed eInstant game during her favorite series. Across town, Carlos spots a group-play invitation on a store display, igniting a shared experience with friends.

These stories are just the beginning of how lotteries are transforming—integrating seamlessly into daily routines, fostering connections, and offering tailored, engaging experiences.

Want to know what’s driving these changes? The 2025 Lottery Trend Report uncovers the details. These five trends are a must-read for anyone curious about the innovative shifts shaping the future of lottery play.

5 Trends Driving Lottery Growth title page