The Annoymous Audience Opportunity for iLottery

For many lotteries, up to 60% of active app users remain anonymous, falling outside the reach of traditional CRM strategies. By partnering with Brightstar Lottery, one North American lottery redefined anonymity as the starting point of the player lifecycle. Using in-app messaging and push notifications, they reached previously invisible audiences, achieving measurable increases in registrations, opt-ins, and engagement, — all driven by personalized, value-driven communication.