Who We Are

We're shaping the future of global lottery.

To understand where Brightstar is going, you really need to know where we came from.

We've brought together a team of proven leaders to provide expertise and value to all our customers worldwide.

We didn’t become a global leader in lottery without hiring brilliant people. Come be a part of the future we’re building.

Values

Values that shape our culture.

What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

Explore What We Do

Our Integrated Solution

OMNIA™

A fully-integrated solution that seamlessly unites retail and digital lottery channels.

Our Technology Solutions

Retail Solutions

Lottery vending, terminals and other best-in-class solutions.

Digital Solutions

Web and mobile solutions, digital systems and data platform.

Systems

A highly-configurable suite of lottery systems and applications.

Our Games & Services

Games

A portfolio of games that bridges retail and digital channels.

Instant Ticket Services

An end-to-end supplier of world-class instant games and services.

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News and Insights

Explore News and Insights

News Releases

Read about our efforts to drive gaming innovation, support our customers, and promote the industry worldwide.

Insights

Articles, features, stories, special reports, and videos to help lotteries grow and modernize.

Awards

We're proud of our long history of award-winning innovation and leadership.

Case Studies

Our case studies offer insights and examples of successful solutions from our lottery partners.

Events

Helping you stay ahead of the curve by connecting you with industry experts and the latest innovations.

Global Sustainability

Committed to People, Responsibility, Community, and Environment

Explore Global Sustainability

Valuing and Protecting Our People

Generating equal opportunities and fostering a safe and inclusive work environment.

Advancing Responsibility

Operating with integrity, promoting positive play, and protecting our people, products, and processes.

Supporting Our Communities

Making a positive impact through corporate and employee-driven community programs.

Fostering Sustainable Operations

Growing with our supply chain, engaging our customers, and caring for the environment

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Lottery Operator Experience

The World’s Largest Lottery Operator

Brightstar Lottery is the largest lottery operator in the world, based on total combined wagers — an achievement that has built global leadership and trust. In Europe, Brightstar operates IGT Italy, one of the largest lotteries in the world. Two major U.S. markets, Indiana and New Jersey, partner with Brightstar to power their state lotteries. Six territories in the Caribbean also rely on Brightstar for lottery operations. Brightstar has built trusted partnerships with these lotteries to run all aspects of their day-to-day business with unmatched expertise and reliability.

Italy

Brightstar in Italy, through its subsidiaries Lotterie Nazionali and Lotto Italia, is the exclusive concessionaire for Lotto and Instant Lotteries. It is responsible for end-to-end management of the two concessions, which together represent one of the world’s largest lotteries.

92%

Market Share

54K

Retailers

€19.8B

2023 Total Sales

100+

Lottery Sales Representatives

110K+

On-Site Visits per Year

200M+

App ticket scans for winnings verification per year

Italy

Product Innovation

Draw Game Portfolio (retail & online)

10eLotto (a 5-minute draw), Il Gioco del Lotto, and MillionDay (a 5/55 daily game); Draw game available through over 50 online resellers and mobile apps.

Instant Ticket Portfolio (retail & online)

An impressive instant ticket offering leveraging Brightstar best practices and featuring multiple price points from €0,50 - €25.

iLottery eInstants Portfolio

Over 120 digital games available through 50+ online resellers and mobile apps.

Italy

Retail Management & Trade Marketing

Retail Management

100+ sales professionals recruiting more than 5000 new POS a year and ensuring more than 110,000 on-site annual visits and customer relationship management tools to maintain the network.

Fully digitalized solutions to engage the network

Scratch & Win tickets catalog in the web portal and mobile app
Communication and training
POS marketing material web catalog

Logistics and transportation ability to serve 54,000 stores daily and deliver over 2 billion tickets annually.

Store Excellence

Display format with long-lasting materials, enhancing a strong visual impact and digital in-store communication.

Omnichannel Strategy

MyLotteries is a unique lottery mobile app that offers omnichannel communication and gaming. MyLotteries customers can play anywhere, anytime with a digital Lotto play slip that can be used in retail or directly through the app, as well as watch live draws and check winnings.

New Jersey

The New Jersey Lottery Commission relies on Northstar New Jersey for all sales and marketing planning and execution, including draw-based and instant games portfolio management, sales force management, retail execution, promotions, sponsorships, advertising, and brand management. Additionally, Brightstar manages all central systems and retail technology, field service, and the distribution of instant games.

6.1M

Players

#8

in U.S. per Capita Sales

6.6K

Retailers

$3.6B

FY 2024 Total Sales

77

Lottery Sales Representatives

New Jersey

Product Innovation

Pick 3 and Pick 4

Changed from pari-mutuel to fixed prizes

Cash Pop

First lottery to launch a proprietary game. Draws occur every four minutes.

Fast Play

Expanded to higher price points to sustain growth. Fast Play sales have doubled in the last two years.

New Jersey

Retail Management & Trade Marketing

Retailer Wizard Launch

A new self-service portal for retailers that provides them with essential information and reports.

Tiered Retailer Incentive Program

Offers retailers incentives based on their activities and sales volume, encouraging them to reach the next tier.

Bin Topper Jackpot Signs

Placed on top of instant ticket dispensers to promote Fast Play and other jackpot games.

GameTouch™ Draw

A robust retailer onboarding program that has led to the highest per-device sales in the country.

Omnichannel Strategy

Mobile App with Play Slips
Mobile Claims

To be deployed in 2025.

Indiana

Brightstar partners with the State Lottery Commission of Indiana to maximize net income to the State in a responsible manner. IGT Indiana develops and markets lottery products while engaging retailers and demonstrating the commitment to communities through marketing, product development and distribution, sales and retailer commissions, retail optimization and recruitment, and sustainability. We provide technology and product resources including research, product testing and development.

5.3M

Population of Hoosiers 18+

$1.7B

FY 2024 Total Sales

4.4K+

Retailers

50K+

Lottery Sales Representatives

370K

myLOTTERY Members

Indiana

Optimized Portfolio Management 

Provide diversity and variety for current players while maximizing profitability. 

Strengthen the draw game portfolio with expanded Fast Play offerings and the launch of Cash Pop.

Increase engagement of light and lapsed players by introducing pop culture-themed games and engaging second-chance promotions.

Brand Experience

Optimize efforts to deliver relevant and engaging brand experiences with retailers and sponsorships across the state. 

Continue to expand myLOTTERY experiences to drive growth and engagement. 

Market Development

Evaluate and optimize existing self-service vending efforts with a continued focus on inventory management and optimized placement. 

Establish promotional activities that include omnichannel opportunities. 

Adapt to the changing retail landscape with innovative solutions. 

Expand proven tactics of retail marketing programs and focus on increasing access points at retail.

Antilles Caribbean

Brightstar provides lottery services in Antilles jurisdictions (multiple islands referred to as ‘IGT Antilles’).

IGT Antilles is a multi-jurisdictional operation that manages and operates lotteries for governments and customers in six islands, under two brands: Caribbean Lottery™ (in St. Maarten, Anguilla, Antigua & Barbuda, St. Kitts & Nevis, and the US Virgin Islands) and The Barbados Lottery™.

These lottery operations are certified by the World Lottery Association (WLA), demonstrating a commitment to responsible gaming and offering an exciting array of instant tickets and lottery games.

496K+

Market Size

$84M

Total Sales

450+

Retailers

8

Lottery Sales Representatives

Antilles Caribbean

Market Development

Lottery Vending and Point of Sale

Provide innovative, intuitive self-service vending machines and high-performance POS solutions that deliver engaging lottery player experiences for any retail environment.